I have been working with marketing technology for the past 5 years. There’s a dizzying array of technologies,  plenty of overlap, and a lot of vague and confusing terminology.  To navigate and create a road map for the future at my work, I’ve created a simple visualization to depict these technologies. I started with a simple marketing funnel, but after I arranged everything and stepped back from my diagram, I realized it looked like a snow cone 🙂  If I had better drawing skills this would be a 3D cone, rotating so you could see delivery on one side and measurement on another, but alas, I amRead More →

I’m sure you’ve been there – you’re sitting in a project status meeting, and a manager is going around the room asking for updates on all the assigned tasks: “is this task complete?  No, then what % complete is it?”,  or “this task was at 50% complete last week, what % would you say it is today?” No, just no.  Percent Complete is a Lie.  A complete lie. It gives everyone in the meeting a false sense of progress, masks potential risks, and ultimately leads to schedule slippages.  A task has been stalled at 80% for 3 weeks now, finally it’s starting to become a criticalRead More →

(see also, Jakarta Contrasts) Many folks have asked me, “how did you get to work in Indonesia?”  Well, it was a small chain of events.  I was doing Lotus Notes development work at the time, and Lotus Consulting partnered with my small firm (they were very keen on their partner network) to do several small applications.   One of their managers asked if I could work on a project in New York.  Turns out it was a “troubled project”, a highly visible project that wasn’t going well, and they were at risk of losing the whole contract.  The client was Ernst & Young. As oneRead More →

Agoric Source, LLC is a Houston-based boutique software development firm.  We are somewhat on hiatus, as the principal, Kevin Lacobie, is exploring a career in the corporate world. Agoric Source was created in 2002, and is the 3rd firm co-founded by Kevin Lacobie, the first being Agoric Enterprises, Inc., 1993, in Fairfax, Virginia, and Agorics, Inc., 1995, in Los Altos, California.  Kevin Lacobie has 30+ years experience in the software and IT industry, and with an advanced degree in Economics (MA, George Mason, 1991), brings a unique perspective to the software engineering discipline. Coders like to code, code, code; software designers like to design elegantlyRead More →